- Case Study -

U.S. Air Filtration

Improved customer experience with increased profitability over 34% in one year.

About U.S. Air Filtration

U.S. Air Filtration engineers and manufacturers air pollution control equipment and replacement parts for all industrial applications. 

 

Challenge

Increase brand awareness and market share for U.S. Air Filtration.  Grow year over year profitability for equipment and parts by 20%

 

Solution

We crafted a digital marketing strategy which involved the following:

  • Establish USAF as a thought leader in the air pollution control industry through regular blogging and social media posting.
  • Improve customer experience by redesigning the website to include an product catalog with brochures, spec sheets, e-books and product videos
  • Increase exposure through both SEO optimization and paid advertising strategy.  This involved rehauling existing ad campaigns, implementing new search, video, and remarketing display ads, and on page SEO optimization.
  • Provide more information on equipment models through animated 3D product demo videos for each product line.
  •  Educate and build trust with customers by launching twelve new email marketing campaigns.

 

Results

 

Increased Brand Awareness

  • 38% increase in total web traffic (organic, paid, social, email, referral)
  • 1,000+% increase in blog traffic
  • 60% increase in organic search traffic through improvements in search rankings
  • Over 400% increase in social media audience (page likes, subscribers)

businessman hand draws business strategy with crumpled recycle paper background as concept
 

Improved Ad Performance

  • Increased return on investment from break even to 50% return
  • Doubled number of lead conversions while simultaneously lowering ad spend
  • Cut average cost per click in half
  • Increased keyword quality scores from <2 to >5
Businessman hand using mobile phone with digital layer effect as business strategy concept
 

Launched New Programs

  • Customer referral program
  • New website redesign and ecommerce product Catalog
  • 12 New Email Marketing Campaigns
  • Subscription Program
Young creative business people at office
 

Business Growth

  • Tripled Number of Equipment Leads
  • 60% Increase In Number of New Opportunities Created
  • 34% Increase in Total Profit Company Wide
Close-up image of human hand and pot with money tree
DMG worked quickly to redesign our website from the ground up including adding lot of content and an e-commerce platform. DMG helped us think about what we wanted out of our website as well as what our target customer wanted. This was a large project but DMG worked quickly to get it completed and to ensure we were happy with the end result. Since our new website launched our leads have doubled and our Google search rankings and impression share have improved. It was the best experience I've had working with a marketing company.
chris watson
Chris Watson
General Manager, U.S. Air Filtration

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